Xiaomi

Xiaomi is selling the concept phone of your wildest dreams – The Verge

Inside, the Mi Mix has the latest Snapdragon 821 chip that powers Google’s Pixels, 4GB of RAM and 128GB of storage. Looking at the status bar above, the Mi Mix seems to also have support for two SIMs, a popular feature in China, and Xiaomi also notes it has a 192Hz / 24-bit DAC chip for higher-resolution audio. There’ll also be a ¥3,999 ($590) option with 6GB of RAM, 256GB of storage, and 18-karat gold accents around the camera and fingerprint sensor on the rear of the Mix. The battery weighs in at a generous 4,400mAh, the rear camera comes in at 16 megapixels with phase-detect autofocus, and yes, the headphone jack is intact (“for now,” as Xiaomi’s Hugo Barra jokes on Facebook).

Now this is just stunning.

What happened to Xiaomi?

The company ensured customer satisfaction by incorporating user feedback to make frequent software and features updates. As a result, Xiaomi created a sticky fan base, known as “Mi-fans.”

However, it didn’t take long before Xiaomi’s sales began to slow down. Its sales dropped by 5 percent in Q1 of 2016 and 38 percent in Q2 of the same year.

It also fell out of the global top 5 brands in terms of smartphone sales. So what exactly happened?

This one had lots of potential.

Xiaomi needs to re-examine its strategy with a flexible mindset in order to avoid further market decline or even death.

A race to the bottom seldom lets one out alive.