Instead of racing to the bottom as the market plummets, Apple appears to be taking the “high road”, in a sense: They’re taking refuge at the high end of the market by introducing new, more expensive MacBook Pros, with a visible differentiating feature, the Touch Bar. This is known, inelegantly, as milking a declining business, although you shouldn’t expect Apple to put it that way.
But what would an Ax Mac mean in the real world, to software developers? The mind reels at the thought of yet another upheaval as developers rush to convert third-party Mac apps. Or will they? With hundreds of millions of iOS devices sold year after year, and ever more software engineering resources allocated to the platform, iOS-based hardware will win the day. The billion dollar question, here, is when? As Horace Dediu a.k.a. @asymco put it in a June 2014 tweet:
Those who predict the future we call futurists.
Those who know when the future will happen we call billionaires.
— Horace Dediu (@asymco) June 4, 2014
In the end, iOS numbers make the decision. For its part, Apple will stay out of the way and let customers — and developers — decide when it’s time to buy the last Mac.