The Macintosh Endgame

Jean-Louis Gassée:


Instead of racing to the bottom as the market plummets, Apple appears to be taking the “high road”, in a sense: They’re taking refuge at the high end of the market by introducing new, more expensive MacBook Pros, with a visible differentiating feature, the Touch Bar. This is known, inelegantly, as milking a declining business, although you shouldn’t expect Apple to put it that way.


But what would an Ax Mac mean in the real world, to software developers? The mind reels at the thought of yet another upheaval as developers rush to convert third-party Mac apps. Or will they? With hundreds of millions of iOS devices sold year after year, and ever more software engineering resources allocated to the platform, iOS-based hardware will win the day. The billion dollar question, here, is when? As Horace Dediu a.k.a. @asymco put it in a June 2014 tweet:


In the end, iOS numbers make the decision. For its part, Apple will stay out of the way and let customers — and developers — decide when it’s time to buy the last Mac.


As Apple’s MacBook Lineup Grows, Cheaper Options Die Off – WSJ

A lot of people are surprised by the cost of the new MBP’s and understandably so, but, here is one way to think about it –

[…] Previously, the average base price of a Mac laptop was $1,266. Now it is $1,613.

Does Apple just not care about the less wealthy? Perhaps. But another way to read the shift is Apple wants to push entry-level laptop users to the iPad Pro, which starts at $600. (With a keyboard case, it’s still just $750.) The iPad Pro has actually become my choice for taking on the road because it weighs less than a traditional laptop, and is sufficient for basic web browsing, social media and word processing.