Apple has published their financial results for Q1 2017, which covered the period from September 25, 2016 through to December 31, 2016. The company posted revenue of $78.4 billion. Apple sold 13.1 million iPads, 78.3 million iPhones, and 5.4 million Macs during the quarter
A lot of people are surprised by the cost of the new MBP’s and understandably so, but, here is one way to think about it –
[…] Previously, the average base price of a Mac laptop was $1,266. Now it is $1,613.
Does Apple just not care about the less wealthy? Perhaps. But another way to read the shift is Apple wants to push entry-level laptop users to the iPad Pro, which starts at $600. (With a keyboard case, it’s still just $750.) The iPad Pro has actually become my choice for taking on the road because it weighs less than a traditional laptop, and is sufficient for basic web browsing, social media and word processing.
Apple has just published their financial results for Q4 2016, which covered the three months from July through to September 2016. The company posted revenue of $46.9 billion with a quarterly net profit of $9 billion. Apple sold 9.2 million iPads, 45.5 million iPhones, and 4.8 million Macs during the quarter.
As has been rumored, the touch panel, which may be called the “Magic Toolbar,” appears to be contextual, changing based on what’s on the screen. In the images, Apple Pay dialog is depicted, asking a customer to confirm a purchase with a finger on the panel. It appears Touch ID is built directly into the OLED panel, with no dedicated Touch ID button depicted. Aside from the OLED touch panel, the new MacBook Pro looks similar in design to the existing models. It looks like the 13-inch MacBook Pro is used in the images, suggesting the machine will gain speakers located at the side of the keyboard.